Month: December 2015


Overview of Radio Ratings for V 104 in 2015

radio-fall-2015-vs-2014According to Nielson which is the leading provider of global information, the average radio audience has increased by more a million in the past few years. The estimated age o the youngest listener is 12 and the oldest goes up to 85. Whereas the time spent on radio by an average American is estimated to be 1 hour 45 mins, which is a remarkable improvement from the previous years. Studies also reflect that people from all races and gender is hooked on to radio irrespective of the divisions in the society.

In 2o15, V 104 redeemed itself from no.2 position to numero uno. It had a remarkable comeback with bringing hip/hop and R&B channel to its normal balance. The radio station also had an average share of 8.7. It was seen as great year, as the station also celebrated its 40th anniversary. As a year it was great for all the stations that had African Americans as their target audience, as most of them enjoyed a growth spurt when compared to the previous year. The only Chanel which suffered a setback was Majic, since they were severely blown by the upcoming o two major new classical hip hop channels.

Unlike V104, several other stations saw a recurring trend in their business just like the year before. At the same time, some stations were completely wiped off such as sports/talk90/ The Zone.

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